Blame it on the economy and the accompanying back to basics mentality. Or praise public awareness of green issues and the value of low-impact lifestyles. But all of a sudden bicycles are a Very Big Deal. Everyday people--folks who haven’t been on a bicycle in years, if not decades--have suddenly rediscovered the thrill of cycling. For us, passionate cyclists who strive daily to deliver products that get people of all ages, abilities and aspirations to love bikes and biking just as much as we do, it doesn’t get any better than that.